The World Cup

 104 matches. 48 countries. 16 Host Cities.  Held in 3 countries.

The FIFA World Cup 2026, will be the largest sporting event in history, expanding from 64 to 104 matches, lasting 39 days, also making it the longest World Cup ever.   It's impact?  Many compare it to having 104 Super Bowls all in one month.  

The World Cup (played every four years) will have HUGE impacts and it is hard to conceptualize something just so vast, and with such a world-wide reach.   The World Cup final is one of the most-watched sporting event in the world. It is estimated that 1.4 billion viewers watched the 2022 tournament, with 1.5 billion viewers world-wide who watched the final match between Argentina and France.  The 2026 World Cup is drawing record breaking predictions.  It is anticipated that 5 billion people will watch this year's World Cup at some time during the events. 

The World Cup is a regional economic moment, lasting a full month.  It is not just a stadium event.  Residents and visitor will stay, eat, and shop in their own hometown, not just host venues. 

How Your Business Can Make the Most of the World Cup 

Emotional Engagement  -  Soccer is a passion and a shared experience.

The City of Weston has an international population.  Football (soccer) is more popular than ever. Miami is a World Cup Host City.  The demand is built in. 

Fans (and want-to-be fans alike) are looking to watch matches, but they want more than that.  They are looking for a community experience, they want cultural immersion.  They want convenience.  Without a ticket to the match, they are looking for places to meet up easily.  And they want it to be memorable - this is going out on their social media posts too!   

This toolkit contains resources for businesses: World Cup 2026 Miami Engagement Toolkit

How Businesses Can Benefit While Providing What People Want

Become a Destination Experience

• Watch parties at local bars and restaurants, (i.e. large screen TVs). View the match schedule here.
• Offer guaranteed seating with a package or minimum spend
• Themed drink and food specials or World Cup menus
• Catering for home parties
• Nail salons can cater to team colors or offer country flag nail decals
• Salons can offer World Cup massage specials
• Country-themed experiences with special decor
• Promotions tied to World Cup match outcomes 
• Offer early morning hours or late-night specials - Some match will air at non-standard times
• Merchandise - fans will be looking to show off their team with pride
• Family-friendly - offer an experience the entire family can enjoy

Weston is the perfect place to enjoy the World Cup.  Less crowded than Miami; a safe environment, establishments with free parking and family-friendly.  Gaining a World Cup fan may gain you a return customer for life. This is your opportunity to showcase your business. 

DISCOVER WESTON - How we can help 

Through the City's Discover Weston website, we will provide businesses that are offering World Cup specials or promotions, a notation on their listing that denotes them as World Cup participants.
Discover Weston will be residents go-to-guide for experiencing the World Cup in Weston. 

 How to Participate 

If your business is listed in Discover Weston and you plan to have World Cup offerings, send us an email to let us know!